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Oh, Hyunjoo; Lee, Ha Kyung; Kim, Jimin; Choo, Ho Jung - In: The international review of retail, distribution and … 28 (2018) 3, pp. 294-319

Persistent link: https://www.econbiz.de/10011885400

Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption

Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074

Persistent link: https://www.econbiz.de/10014285963

Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism

Xie, Jiali; Choo, Ho Jung; Lee, Ha Kyung - In: Journal of fashion marketing and management 28 (2024) 1, pp. 45-60

Persistent link: https://www.econbiz.de/10014495501

Cross-border online shopping experiences of Chinese shoppers

Baek, Eunsoo; Lee, Ha Kyung; Choo, Ho Jung - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 2, pp. 366-385

Purpose: The purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers’ cross-border shopping experiences. The study simultaneously explores the effect of telepresence on shoppers’ perceptions of product authenticity and their trust in...

Persistent link: https://www.econbiz.de/10012184255

Mood management through metaverse enhancing life satisfaction

Choi, Dooyoung; Lee, Ha Kyung; Kim, Do Yuon - In: International journal of consumer studies 47 (2023) 4, pp. 1533-1543

Persistent link: https://www.econbiz.de/10014326050

Avatar-mediated experience in the metaverse : the impact of avatar realism on user-avatar relationship

Kim, Do Yuon; Lee, Ha Kyung; Chung, Kyunghwa - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303392

Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions

Choi, Dooyoung; Lee, Ha Kyung - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1047-1063

Persistent link: https://www.econbiz.de/10014430537

Can I touch the clothes on the screen? : the mental simulation for touch in online fashion shopping

Lee, Ha Kyung; Choi, Dooyoung - In: Journal of fashion marketing and management 27 (2023) 3, pp. 418-435

Persistent link: https://www.econbiz.de/10014288968

Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson

Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106

Persistent link: https://www.econbiz.de/10011434102

Measuring retailers' sustainable development

Youn, Chorong; Kim, So-young; Lee, Yuri; Choo, Ho Jung; … - In: Business strategy and the environment 26 (2017) 3, pp. 385-398

Persistent link: https://www.econbiz.de/10011698883