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Using theory in social marketi...
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Ghana
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Social marketing
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Tweneboah-Koduah, Ernest Yaw
14
Acheampong, George
6
Adams, Matilda
5
Anning-Dorson, Thomas
4
Coffie, Isaac Sewornu
3
Mahmoud, Mahmoud Abdulai
3
Braimah, Stephen Mahama
2
Kastner, Adelaide Naa Amerley
2
Odoom, Raphael
2
Abdulai, Shaman
1
Abubakari, Aidatu
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Adom, Kwame
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Aggrey, Oliver Kwabena
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Anim, Patrick Amfo
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Asiedu, Frederick Okyere
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Budu, Rosina Akuokor Anati
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Mann, Victoria
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Narh, Linda
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Nkukpornu, Atsu
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Odoom, Raphael Kofi
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Journal of social marketing : JSOCM
2
African Journal of Economic and Management Studies
1
African journal of economic and management studies : AJEMS
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International Journal of Productivity and Performance Management
1
International Marketing Review
1
International journal of management & enterprise development : IJMED
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of Consumer Marketing
1
Journal of Small Business and Enterprise Development
1
Journal of Social Marketing
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Understanding flooding events in Ghana : a social marketing and self-determination theory perspective
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Amoakoh, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 534-555
Persistent link: https://www.econbiz.de/10013440620
Saved in:
2
Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Tweneboah-Koduah, Ernest Yaw
;
Owusu-Frimpong, Nana
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10010439322
Saved in:
3
Impact of customization and innovation on hospitality firms' performance
Tweneboah-Koduah, Ernest Yaw
;
Anning-Dorson, Thomas
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012256120
Saved in:
4
Innovation and organizational development : the role of organizational leadership
Anning-Dorson, Thomas
;
Odoom, Raphael
;
Acheampong, George
; …
- In:
African journal of economic and management studies : AJEMS
8
(
2017
)
3
,
pp. 338-351
Persistent link: https://www.econbiz.de/10011786639
Saved in:
5
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
6
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Abdulai, Shaman
;
Coffie, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 495-512
Persistent link: https://www.econbiz.de/10013440607
Saved in:
7
Understanding entrepreneurship behaviour among the youth : a behavioural change theory perspective
Mann, Victoria
;
Tweneboah-Koduah, Ernest Yaw
;
Braimah, …
- In:
International journal of management & enterprise …
22
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014316616
Saved in:
8
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
9
Personality, acculturation and performance of artisan entrepreneurs in Ghana
Acheampong, George
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 105-120)
.
2022
Persistent link: https://www.econbiz.de/10013342963
Saved in:
10
Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana
Coffie, Isaac Sewornu
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
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