Purpose: Transformative marketing provides a way to encourage positive behaviors. This approach can be applied to community intervention organizations, such as the Special Olympics. Such organizations bring services to provide activity, healthy eating, proper healthcare and caretaker education....

Section 1: Foundations of sport and environmental sustainability. An introduction to environmental sustainability and sport / Timothy B. Kellison, Brian P. McCullough -- Robustness of the sport and environmental sustainability literature and where to go from here / Cheryl Mallen -- Economics,...

Team identification has been shown to predict cognitive, affective, conative, and behavioural dimensions of sport spectatorship. Recently, the Point of Attachment Index was introduced as a comprehensive measure of a sport fan's different points of attachment within sport. The PAI, as studied...