Narrow search
Showing 1 - 10 of 80
Cover Image
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Cover Image
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance
Kolbe, Diana; Calderón Garcia, Haydée; Frasquet … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 115-127
Persistent link: https://www.econbiz.de/10012797117
Cover Image
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Cover Image
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna; Frasquet Deltoro, Marta - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
Cover Image
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Chimborazo, Luis Edwin; Frasquet Deltoro, Marta; Mollá … - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10012653342
Cover Image
Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework
Frasquet Deltoro, Marta; Miquel-Romero, Maria-Jose - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648927
Cover Image
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Cover Image
Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers
Frasquet Deltoro, Marta; Dawson, John A.; Calderón, Haydeé - In: International business review : the official journal of … 27 (2018) 4, pp. 904-914
Persistent link: https://www.econbiz.de/10011906816
Cover Image
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta; Miquel, Maria-José - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Cover Image
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850