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Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre; Hitsch, Güenter J.; Rossi, Peter E. - 2015
Persistent link: https://www.econbiz.de/10011334633
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Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre; Hitsch, Güenter J.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 22-53
Persistent link: https://www.econbiz.de/10011818446
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The joint identification of utility and discount functions from stated choice data : an application to durable goods adoption
Dube, Jean-Pierre H.; Hitsch, Güenter J.; Jindal, Pranav - 2012
Persistent link: https://www.econbiz.de/10009631276
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State-dependent demand estimation with initial conditions correction
Simonov, Andrey; Dubé, Jean-Pierre; Hitsch, Güenter J.; … - In: Journal of marketing research 57 (2020) 5, pp. 789-809
Persistent link: https://www.econbiz.de/10012271829
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Prices and promotions in U.S. retail markets
Hitsch, Güenter J.; Hortaçsu, Ali; Lin, Xiliang - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
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The impact of soda taxes : pass-through, tax avoidance, and nutritional effects
Seiler, Stephan; Tuchman, Anna; Yao, Song - In: Journal of marketing research 58 (2021) 1, pp. 22-49
Persistent link: https://www.econbiz.de/10012426503
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Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra; Tuchman, Anna; Zhu, Xinrong - In: Marketing science 42 (2023) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
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Commentary on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Lelkes, Yphtach - In: Marketing science 42 (2023) 1, pp. 26-27
Persistent link: https://www.econbiz.de/10014316978
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Comment on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Bronnenberg, Bart J.; Dubé, Jean-Pierre - In: Marketing science 42 (2023) 1, pp. 28-31
Persistent link: https://www.econbiz.de/10014316983
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Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra; Tuchman, Anna; Zhu, Xinrong - In: Marketing science 42 (2023) 1, pp. 32-36
Persistent link: https://www.econbiz.de/10014317001