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1
Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de
;
Rodríguez del …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
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2
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
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3
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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4
The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry
Shin, Youngran
;
Vinh Van Thai
- In:
Corporate social responsibility and environmental management
22
(
2015
)
6
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011449703
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5
The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case
Gonçalves Filho, Cid
;
Monteiro, Plínio Rafael Reis
; …
- In:
International journal of business and systems research …
15
(
2021
)
3
,
pp. 317-336
Persistent link: https://www.econbiz.de/10012513972
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6
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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7
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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8
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
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9
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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10
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
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