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Sustainable fashion : empowering African women entrepreneurs in the fashion industry
Moreno-Gavara, Carme (ed.); Jiménez-Zarco, Ana Isabel (ed.) - 2019
Persistent link: https://www.econbiz.de/10011983944
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus; Jiménez-Zarco, Ana Isabel - In: Social media listening and monitoring for business …, (pp. 45-68). 2017
Persistent link: https://www.econbiz.de/10011565161
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Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel; Martínez-Ruiz, María Pilar; … - In: International journal of quality and service sciences 7 (2015) 4, pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
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Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: Service business 5 (2011) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10009535224
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Studying customer experience and retention using applied data science and artificial intelligence
Méndez-Aparicio, M. Dolores; Pilar Martínez-Ruiz, María - 2021
Persistent link: https://www.econbiz.de/10013285627
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Marketing 4.0 : enhancing consumer-brand engagement through big data analysis
Jiménez-Zarco, Ana Isabel; Rospigliosi, asher; … - In: Socio-economic perspectives on consumer engagement and …, (pp. 93-117). 2017
Persistent link: https://www.econbiz.de/10011647107
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Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel; Mendez-Aparicio, M Dolores; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
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Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: Service business 5 (2011) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10010004623
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When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia; Méndez-Aparicio, M. Dolores; … - In: Responsible Consumption and Sustainability : Case …, (pp. 199-211). 2023
Persistent link: https://www.econbiz.de/10014320703