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Health Insurance Competition in Germany - the Role of Advertising
Becker, Bettina; Uebelmesser, Silke - In: Schmollers Jahrbuch : Journal of Applied Social Science … 130 (2010) 2, pp. 169-194
In the 1990s, competition among health insurance funds (‘sickness funds’) was introduced in Germany. As one means of competition, free choice of initial health funds and subsequent switching between them was made available to all insured. Since then, the number of funds has decreased...
Persistent link: https://www.econbiz.de/10009021874
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The Effect of Price Caps on Pharmaceutical Advertising : Evidence from the 340b Drug Pricing Program
Hristakeva, Sylvia; Mortimer, Julie Holland; Yde, Eric - National Bureau of Economic Research - 2024
We study the effect of price caps on the provision of costly effort by pharmaceutical firms using variation in drug discounts generated by a price regulation program that allows eligible hospitals to purchase outpatient drugs at steep discounts. These discounts directly affect drug...
Persistent link: https://www.econbiz.de/10014512103
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Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - In: Journal of Health Economics 32 (2013) 1, pp. 268-285
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side effects. Promotional effort results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising intensities are...
Persistent link: https://www.econbiz.de/10010608419
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani - In: International Journal of Industrial Organization 31 (2013) 2, pp. 164-180
The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … changes in demand for cholesterol-reducing drugs due to increased expenditure in DTCA. The results of the policy analysis … indicate increased levels of consumer welfare due to presence of DTCA in comparison to the absence of DTCA. The results also …
Persistent link: https://www.econbiz.de/10010636422
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Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - C.E.P.R. Discussion Papers - 2010
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising strategies are strategic...
Persistent link: https://www.econbiz.de/10008680762
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Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
Bar, Talia; Lillard, Dean R. - National Bureau of Economic Research (NBER) - 2014
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that … for the potential information benefits from DTCA as well as its potential to persuade consumers. From a welfare …
Persistent link: https://www.econbiz.de/10010951290
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Price Sensitivity and Information Barriers to the Take-up of Naloxone
Jacobson, Mireille; Powell, David - National Bureau of Economic Research - 2024
We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased website users but only impacted purchases...
Persistent link: https://www.econbiz.de/10014468229
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
Cawley, John; Avery, Rosemary; Eisenberg, Matthew - National Bureau of Economic Research (NBER) - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10010618273
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Product Warnings, Debiasing, and Free Speech: The Case of Tobacco Regulation
Jolls, Christine - In: Journal of Institutional and Theoretical Economics (JITE) 169 (2013) 1, pp. 53-78
The Family Smoking Prevention and Tobacco Control Act of 2009 requires the display of graphic health warnings on cigarette advertising and packaging in the United States. Debates over the permissibility of these new mandated health warnings under the unusually broad Free Speech Clause of the...
Persistent link: https://www.econbiz.de/10010828404
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P4P, reputation and the reduction of costly overprovision
Kairies-Schwarz, Nadja - 2012
We investigate the effect of reputational motivation on output in a scenario of overprovision of medical treatment. We assume that physicians differ in their degree of altruism, enjoy being perceived as good but dislike being perceived as greedy. We show that better reputational motivation...
Persistent link: https://www.econbiz.de/10009580168