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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto; Freytag, Per V.; Ingstrup, Mads Bruun - In: Industrial marketing management : the international … 105 (2022), pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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Organizing and strategizing in changing networks : contributions to theory, methodology and management
Freytag, Per V.; Munksgaard, Kristin B.; Clarke, Ann … - In: Industrial marketing management : the international … 58 (2016), pp. 4-10
Persistent link: https://www.econbiz.de/10011549355
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Shaping business models through interaction : a sensemaking and sensegiving approach
Clarke, Ann Højbjerg; Freytag, Per V. - In: Handbook of research on business model innovation …, (pp. 1-21). 2023
Persistent link: https://www.econbiz.de/10014281776
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Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
Clarke, Ann Højbjerg; Mortensen, Bo; Freytag, Per V. - In: Industrial marketing management : the international … 109 (2023), pp. 32-43
Persistent link: https://www.econbiz.de/10014282225
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New-buy situations and emerging public buying centers
Rostgaard Evald, Majbritt; Freytag, Per V.; Clarke, Ann … - In: Industrial marketing management : the international … 114 (2023), pp. 125-136
Persistent link: https://www.econbiz.de/10014433457
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Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg; Freytag, Per V. - In: The journal of business & industrial marketing 38 (2023) 4, pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
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Customer portfolios : challenges of internal and external alignment
Clarke, Ann Højbjerg; Freytag, Per V.; Zolkiewski, Judith - In: The IMP journal 11 (2017) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011895878
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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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Collaborative research design : working with business for meaningful findings
Freytag, Per V. (ed.); Young, Louise (ed.) - 2018
Persistent link: https://www.econbiz.de/10011974735
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Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto; Johnston, Wesley J.; … - In: Journal of business research : JBR 142 (2022), pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501