//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Credibility of digital influen...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
8,807
Social Web
8,805
Confidence
4,998
Vertrauen
4,995
Consumer behaviour
4,946
Konsumentenverhalten
4,944
Online-Marketing
3,636
Internet marketing
3,596
Viral marketing
2,502
Virales Marketing
2,481
Beziehungsmarketing
1,912
Relationship marketing
1,912
Brand management
1,563
Markenführung
1,562
Social media
1,375
Online retailing
1,335
Online-Handel
1,335
Trust
1,334
Soziales Netzwerk
1,207
Credibility
1,204
Social network
1,173
Electronic Commerce
1,143
E-commerce
1,131
Markenimage
1,081
Brand image
1,079
Glaubwürdigkeit
1,046
social media
1,007
Customer satisfaction
888
Kundenzufriedenheit
887
trust
800
Digitalisierung
707
Digitization
693
Experiment
656
Theorie
604
Theory
602
Dienstleistungsqualität
561
Service quality
561
Brand
536
Emotion
531
Advertising effects
528
more ...
less ...
Online availability
All
Undetermined
Free
11,988
Type of publication
All
Article
14,678
Book / Working Paper
1,840
Type of publication (narrower categories)
All
Article in journal
13,331
Aufsatz in Zeitschrift
13,331
Aufsatz im Buch
1,060
Book section
1,060
Arbeitspapier
384
Working Paper
384
Graue Literatur
381
Non-commercial literature
381
Aufsatzsammlung
200
Hochschulschrift
153
Conference paper
139
Konferenzbeitrag
139
research-article
91
Collection of articles of several authors
72
Sammelwerk
72
Case study
55
Fallstudie
55
Konferenzschrift
49
Thesis
37
Amtsdruckschrift
18
Government document
18
Lehrbuch
15
Textbook
10
Handbook
9
Handbuch
9
Ratgeber
7
review
7
Systematic review
6
Übersichtsarbeit
6
Conference proceedings
4
Interview
4
viewpoint
4
Bibliografie
3
Einführung
3
Guidebook
3
conceptual-paper
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
15,804
German
497
Undetermined
209
French
7
Spanish
2
Polish
1
Portuguese
1
more ...
less ...
Author
All
Dwivedi, Yogesh Kumar
36
Loureiro, Sandra Maria Correia
31
Law, Chun Hung Roberts
25
Rana, Nripendra P.
24
Filieri, Raffaele
22
Martínez-López, Francisco J.
22
Qiu, Liangfei
21
Dhir, Amandeep
20
Hajli, Nick
19
Kumar, Vikas
18
Montes, Gabriel Caldas
18
Ozuem, Wilson
17
Paul, Justin
17
Rita, Paulo
17
Guiso, Luigi
16
Han, Heesup
16
Vrontis, Demetris
16
Agnihotri, Raj
15
Balaji, M. S.
15
Bigné Alcañiz, J. Enrique
15
Harrigan, Paul
15
Hollebeek, Linda D.
15
Schaarschmidt, Mario
15
Thaichon, Park
15
Akram, Umair
14
Bilgihan, Anil
14
Cheng, Xusen
14
Itani, Omar S.
14
Laurell, Christofer
14
Rather, Raouf Ahmad
14
Roy, Sanjit
14
Brem, Alexander
13
Dennis, Alan
13
Foroudi, Pantea
13
Gursoy, Dogan
13
Hinson, Robert
13
Mendonça, Helder Ferreira de
13
Septianto, Felix
13
Karjaluoto, Heikki
12
Keefer, Philip
12
more ...
less ...
Institution
All
IGI Global
126
Springer Fachmedien Wiesbaden
120
C.E.P.R. Discussion Papers
63
OECD
39
National Bureau of Economic Research
22
Edward Elgar Publishing
18
World Bank Group
11
Organisation for Economic Co-operation and Development
9
Springer-Verlag GmbH
8
Springer International Publishing
7
World Bank
6
Springer Gabler <Firma>
5
Deutscher Dialogmarketing Verband
4
Nuclear Energy Agency
4
Peter Lang GmbH
3
Trustees of the Liverpool Docks
3
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
2
Healthcare Information and Management Systems Society
2
Nomos Verlagsgesellschaft
2
Technische Universität Braunschweig
2
Universität Bremen
2
Walter de Gruyter GmbH & Co. KG
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Centre for Economic Policy Research
1
Clothworkers' Company (London, England)
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Congregational Union of England and Wales
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität München
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Dr. Rainer Hampp <Firma>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ESBRI
1
European Foundation for the Improvement of Living and Working Conditions
1
Fiduciaries and trust <Veranstaltung> <2018, Melbourne>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
584
Journal of retailing and consumer services
383
SpringerLink / Bücher
274
Technological forecasting & social change : an international journal
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of hospitality management
171
Tourism management : research, policies, practice
156
Industrial marketing management : the international journal for industrial and high-tech firms
152
Discussion paper / Centre for Economic Policy Research
129
Information systems research : ISR
125
International journal of internet marketing and advertising : IJIMA
113
Journal of management information systems : JMIS
112
Springer eBook Collection
112
Journal of economic behavior & organization : JEBO
110
Management science : journal of the Institute for Operations Research and the Management Sciences
110
International journal of advertising : the review of marketing communications
107
Discussion papers / CEPR
104
Journal of promotion management : innovations in planning and applied research
104
Electronic commerce research
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of marketing communications
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
Psychology & marketing
86
International journal of contemporary hospitality management
85
Journal of business ethics : JOBE
83
Journal of internet commerce
80
Journal of hospitality marketing & management
79
The journal of product & brand management
77
Journal of travel and tourism marketing
76
Finance research letters
75
Asia Pacific journal of marketing and logistics
67
Tourism management perspectives : TMP
65
CEPR Discussion Papers
63
The journal of brand management : an international journal
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
61
Working paper / National Bureau of Economic Research, Inc.
61
Business horizons
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
more ...
less ...
Source
All
ECONIS (ZBW)
16,166
RePEc
210
Other ZBW resources
138
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
16,518
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer endorsements : how advertising disclosure and source
credibility
affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
2
Influencer marketing : role of influencer
credibility
and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
4
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source
credibility
theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM
credibility
: investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
8
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
9
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->