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Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil; Chaieb, Safa; Garrouch, Karim - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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Impact of experienced regret on donation willingness : advertising appeal and framing effect
Tang, Jiansheng; Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 6, pp. 1681-1702
Persistent link: https://www.econbiz.de/10014432309
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The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei; Yang, Xiaojing; Jiang, Yuwei - In: Journal of marketing 86 (2022) 5, pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
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Social determinants of panic buying behaviour amidst COVID-19 pandemic : the role of perceived scarcity and anticipated regret
Yuen, Kum Fai; Tan, Lydia Sonia; Wong, Yiik Diew; Wang, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209698
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The panic buying behavior of consumers during the COVID-19 pandemic : examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Nor Asiah Omar; Muhamad Azrin Nazri; Mohd Helmi Ali; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648826
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The impact of uncertainty on tourists' controllability, mood state and the persuasiveness of message framing in the pandemic era
Liu, Shasha; Mair, Judith - In: Tourism management : research, policies, practice 94 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013440020
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The impact of economic policy uncertainty, news framing and information overload on panic buying behavior in the time of COVID-19 : a conceptual exploration
Aljanabi, Abdulqadir Rahomee Ahmed - In: International journal of emerging markets 18 (2023) 7, pp. 1614-1631
Persistent link: https://www.econbiz.de/10014333911