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Psychic distance, marketing strategy adaptation and export performance : the role of international experience

Šeinauskienė, Beata; Virvilaitė, Regina; Alon, Ilan - In: European journal of international management : EJIM 18 (2022) 2/3, pp. 444-477

Persistent link: https://www.econbiz.de/10013435528

Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions

Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158

Persistent link: https://www.econbiz.de/10011673783

Cheers in China! : international marketing strategies of Spanish wine exporters

Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659

Persistent link: https://www.econbiz.de/10012101890

Architecture of reliable Web applications software

Radaideh, Moh'd A. (contributor); … - 2007

. Conceptual model driven software development (CMDSD) as a catalyst methodology for building sound semantic Web frameworks …

Persistent link: https://www.econbiz.de/10011725818

Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance

Ozsomer, Aysegul; Simonin, Bernard L.; Mandler, Timo - In: Journal of international marketing 31 (2023) 2, pp. 6-24

Persistent link: https://www.econbiz.de/10014294034

The long-term trajectory of international new ventures : a longitudinal study of software developers

Mello, Renato Cotta de; Rocha, Angela da; Silva, Jorge … - In: Journal of international entrepreneurship 17 (2019) 2, pp. 144-171

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ISO 9001 Registration for Small and Medium-Sized Software Enterprises

Bailetti, Antonio J.; FitzGibbon, Chris - 1995

, quality managers, and project leaders of small and medium-sized software development organizations. The book assists …

Persistent link: https://www.econbiz.de/10014488691

ISO 9000-3 : A Tool for Software Product and Process Improvement

Kehoe, Raymond; Jarvis, Alka - 1996

, supply, and maintenance of software. The Standard and Guideline are being used throughout the software industry as a … benchmark for software product and process quality. As yet few software organizations meet the process quality required to meet … the Standard, but increasingly the industry will seek to ensure that software organizations are certified under the …

Persistent link: https://www.econbiz.de/10013521664

Psychic distance and performance of MNCs during marketing crises

Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364

Persistent link: https://www.econbiz.de/10012007002

Marketing capabilities in international marketing

Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95

Persistent link: https://www.econbiz.de/10011848804

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