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Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
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Facing the "right" side? : the effect of product facing direction
Zhang, Yuli; Kwak, Hyokjin; Jeong, Haeyoung; Puzakova, … - In: Journal of advertising 48 (2019) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
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Editorial: a call for more research on authenticity in corporate social responsibility programs
Taylor, Charles Raymond - In: International journal of advertising : the review of … 40 (2021) 7, pp. 969-971
Persistent link: https://www.econbiz.de/10012650612
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Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond - In: International journal of advertising : the review of … 40 (2021) 3, pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
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Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 40 (2021) 5, pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
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Research on advertising in the metaverse : a call to action : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 41 (2022) 3, pp. 383-384
Persistent link: https://www.econbiz.de/10013207538
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Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond - In: International journal of advertising : the review of … 41 (2022) 4, pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
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The urgent need for more research on influencer marketing : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 39 (2020) 7, pp. 889-891
Persistent link: https://www.econbiz.de/10012395582
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Charting the path forward for the International Journal of Advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 40 (2021) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10012498535
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Advertising and COVID-19 : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 39 (2020) 5, pp. 587-589
Persistent link: https://www.econbiz.de/10012260238