1. People and products in an evolving marketplace -- 2. Technology and innovation in everyday life -- 3. Consumer demands and product usability -- 4. Product design and aesthetics -- 5. Consumers as active participants in the product design process -- 6. The future of things.

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.