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Cartel damage mitigation from retailers' store brands
Inderst, Roman; Kotschedoff, Marco J.W.; Kuhlmann, Raphael - 2022
Persistent link: https://www.econbiz.de/10012802968
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Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.; Grebitus, Carola - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
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Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna; Zaccour, Georges - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Effects of store brand perceived risk on buyers' behavior : four decades of research overview
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 117-124
Persistent link: https://www.econbiz.de/10011515728
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa; Hejazi, Seyed Reza - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502661