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How to generalize from a hierarchical model?

Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Quantitative marketing and economics : QME 18 (2020) 4, pp. 343-380

Persistent link: https://www.econbiz.de/10012303192

Higher minimum quality standards and redistributive effects on consumer welfare

Kotschedoff, Marco J. W.; Pachali, Max J. - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 253-280

Persistent link: https://www.econbiz.de/10012183090

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data

Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651

Persistent link: https://www.econbiz.de/10013259868

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109

Exact MCMC for choices from menus-measuring substitution and complementarity among menu items

Kosyakova, Tetyana; Otter, Thomas; Misra, Sanjog; … - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 427-447

Persistent link: https://www.econbiz.de/10012212464

Estimating network effects in two-sided markets

Hinz, Oliver; Otter, Thomas; Skiera, Bernd - In: Journal of management information systems : JMIS 37 (2020) 1, pp. 12-38

Persistent link: https://www.econbiz.de/10012198682

A probit model with structured covariance for similarity effects and source of volume calculations

Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10011819640

Bayesian estimation of the random coefficients logit from aggregate count data

Zenetti, German; Otter, Thomas - In: Quantitative Marketing and Economics 12 (2014) 1, pp. 43-84

The random coefficients logit model is a workhorse in marketing and empirical industrial organizations research. When only aggregate data are available, it is customary to calibrate the model based on market shares as data input, even if the data are available in the form of aggregate counts....

Persistent link: https://www.econbiz.de/10010988422

Measuring income and wealth effects on private-label demand with matched administrative data

Brancatelli, Calogero; Fritzsche, Adrian; Inderst, Roman; … - In: Marketing science 41 (2022) 3, pp. 637-656

Persistent link: https://www.econbiz.de/10013363951