Purpose: “Contactless service” refers to the use of technology in providing products or services without a salesperson. This study explores the mechanism underlying Millennial and Generation Z (M/Z generations) consumers' preference for contactless service over salespersons in retail...

In participating in today's green movement, the development of sustainable products enables firms to drive changes to achieve business excellence and enhance corporate culture. The purpose of this paper is to develop guidelines for the design and production of sustainable energy-saving fashion...

Purpose: The purpose of this paper is to examine the relationship between online retail therapy and consumers’ attitudes towards online fashion shopping malls (ATO) based on the stimulus–organism–response model. Design/methodology/approach: This study examined how online retail therapy...

Purpose: The purpose of this study was to investigate whether consumers differ in their online or offline purchase intention, depending on which channel with price promotion information they are first exposed to, and to analyse the moderating role of brand trust. Design/methodology/approach:...

Purpose: The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the impact of corporate-level and brand-level CSR....