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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
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Examining a model of success in export relationship marketing : evidence from Korean exporters
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 1, pp. 119-133
Persistent link: https://www.econbiz.de/10011795394
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The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 6, pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
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The effects of organizational learning on international growth : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 1, pp. 171-180
Persistent link: https://www.econbiz.de/10011797039
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Factors affecting firm value changes following foreign brand acquisitions : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10011798841
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The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
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Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
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The effects of export market orientation on sustainability : propositions for newborn exporters to build long-term relationships
An, Sang-Bong; Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 5, pp. 179-189
Persistent link: https://www.econbiz.de/10011949521