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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework

Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236

Persistent link: https://www.econbiz.de/10011471604

Segmenting markets along multiple dimensions of luxury value : the case of India

Srivastava, R. K.; Bhanot, Sandeep; Srinivasan, R. - In: Journal of promotion management : JPM 22 (2016) 1, pp. 175-193

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Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation

Rishi, Meghna; Jauhari, Vinnie; Joshi, Gaurav - In: The journal of consumer marketing 32 (2015) 5, pp. 376-391

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Determinants of luxury purchase behaviour : a study of young Indian consumers

Jain, Sheetal - In: International journal of Indian culture and business … 22 (2021) 1, pp. 66-88

Persistent link: https://www.econbiz.de/10012511069

Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination

Ur Rehman, Anis; Al Shammari, Serhan; Al-Mamary, Yaser … - In: Journal of Islamic marketing 13 (2022) 4, pp. 975-995

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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media

Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67

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Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Shukla, Paurav; Rosendo-Rios, Veronica - In: International business review : the official journal of … 30 (2021) 1, pp. 1-11

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Luxury Brands in China and India

Atwal, Glyn - 2017

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the...

Persistent link: https://www.econbiz.de/10012398367

Consumer perceived associations of masstige brands : an Indian perspective

Goyal, Anita - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 399-416

Persistent link: https://www.econbiz.de/10012440344

Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study

Jain, Sheetal; Mishra, Sita; Mukhopadhyay, Sandip - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 47-61

Persistent link: https://www.econbiz.de/10012416245

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