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The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

The role of the store in managing postpurchase complaints for omnichannel shoppers

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296

Persistent link: https://www.econbiz.de/10012238069

Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10012550324

Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context

Chimborazo, Luis Edwin; Frasquet Deltoro, Marta; Mollá … - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10012653342

Consumer motivations for click-and-collect and home delivery in online shopping

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 115-122). 2018

Persistent link: https://www.econbiz.de/10013277490

Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram

Ventre, Iván; Mollá Descals, Alejandro; Frasquet … - In: Economic research 34 (2021) 1,1, pp. 570-589

Persistent link: https://www.econbiz.de/10013341660

Mobile dependency and uncertainty reduction : influence on showrooming behaviours and user-generated content creation

Chimborazo-Azogue, Luis Edwin; Mollá Descals, Alejandro; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 996-1014

Persistent link: https://www.econbiz.de/10013398147

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818

Design orientation in new product development and its measurement

Cantó, Mónica; Frasquet, Marta; Irene, Gil-Saura - In: European Journal of Innovation Management 24 (2019) 1, pp. 131-149

Purpose: The purpose of this paper is to define the design orientation construct, proposing a theoretical framework for its analysis and a validated tool for its measurement. Design/methodology/approach: The process of scale development follows the recommendations of DeVellis (1991). After...

Persistent link: https://www.econbiz.de/10012184850