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How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Global versus local consumer culture : theory, measurement, and future research directions

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19

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Consumers and brands across the globe : research synthesis and new directions

Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117

Persistent link: https://www.econbiz.de/10011848807

The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61

Persistent link: https://www.econbiz.de/10012660728

Personal jurisdiction on the internet : a global perspective

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Global brands in emerging markets : the cultural antecedents of global brand preference

Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736

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Advancing knowledge of the global consumer culture : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073

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Dispersed knowledge with in markets and companies

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Fashion brand internationalization : opportunities and challenges

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2016

This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the...

Persistent link: https://www.econbiz.de/10011484531

Internationalization strategies for services : a retrospective

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