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Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir; Jadbabaie, Ali; Kakhbod, Ali - In: Management science : journal of the Institute for … 64 (2018) 2, pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
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Bring a friend! : privately or publicly?
Carroni, Elias; Pin, Paolo; Righi, Simone - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
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On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui; Tang, Kwei; Li, Chia-Ying; Wu, Chia-Chi - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
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The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.; Kausar, Devi Roza; Soesilo, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Factors influencing the social networking service user's value perception and word of mouth decision of corporate post with special reference to the emotional attachment
Lee, Sang-Ho - In: Information technology and management 17 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011452553
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Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo; López-Bonilla, Jesús Manuel; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 398-410
Persistent link: https://www.econbiz.de/10011983268