Narrow search
Showing 1 - 10 of 90,275
Cover Image
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Cover Image
Marketing professionals' views on online advertising fraud
Dörnyei, Krisztina Rita - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10012582508
Cover Image
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Cover Image
Examining the impact of keyword ambiguity on search advertising performance : a topic model approach
Gong, Jing; Abhisek, Vibhanshu; Li, Beibei - In: Management information systems : mis quarterly 42 (2018) 3, pp. 805-829
Persistent link: https://www.econbiz.de/10011919570
Cover Image
Multiproduct retailing
Rhodes, Andrew - In: The review of economic studies 82 (2015) 1, pp. 360-390
Persistent link: https://www.econbiz.de/10011720078
Cover Image
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
von Bischopinck, Yvonne - 2009 - 2
Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Hier schließt das Kompendium zu Konzepten, Instrumenten, Umsetzung und Controlling des...
Persistent link: https://www.econbiz.de/10013517073
Cover Image
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling
Bischopnick, Yvonne (contributor); Ceyp, Michael (contributor) - 2007
Konzepte, Umsetzung und Controlling -- Stellenwert von Suchmaschinen im Online-Marketing -- Technische Grundlagen und Nutzerstrukturen von Suchmaschinen -- Einsatz von Suchmaschinen als Marketing-Instrument -- Konzeption der Suchmaschinen-Marketing-Strategie -- Operative Durchführung des...
Persistent link: https://www.econbiz.de/10014014303
Cover Image
The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa Y.; Breza, Emily; Alsan, Marcella; Banerjee, … - National Bureau of Economic Research - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10013462667
Cover Image
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Cover Image
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512