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Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

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Perceptions and practices of media engagement : a global perspective

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

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Consumer-driven media planning and buying

Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778

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Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

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Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten

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Relevanz der Rezipientenforschung im Medien-Sportbereich -- Grundlagen des Medien-Sport-Komplexes -- Analyse der Literatur zum Medien-Sport-Komplex -- Modell zur Erkl#x00E4;rung der Wirkung von Einflussfaktoren auf Einstellung und Sehabsicht gegen#x00FC;ber unterschiedlichen Medien Sport-Formaten --...

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How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention

Sun, Shuoya; Wojdynski, Bartosz W.; Binford, Matthew T.; … - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 91-109

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Study on consumer requirements for automotive infotainment systems

Kumar, Aswin Sampath; Daim, Tugrul U. - In: R&D management in the knowledge era : challenges of …, (pp. 163-221). 2019

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Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants

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The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television

Tewari, Mallika; Upadhyay, Alok; Pant, Ashish - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 195-217). 2023

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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms

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