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The Impact of Online Review Content and Linguistic Style Matching on New Product Sales : The Moderating Role of Review Helpfulness
Topaloglu, Omer; Dass, Mayukh - In: Decision Sciences 52 (2019) 3, pp. 749-775
Persistent link: https://www.econbiz.de/10012193149
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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.; Dixit, Ashutosh; Javalgi, Rajshekar G.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
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Exploring satisfaction in business-to-business services : a path-analytic approach
Kumar, Piyush; Dass, Mayukh; Topaloglu, Omer - In: Service business 5 (2011) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10009535278
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market
Pedada, Kiran; Padigar, Manjunath; Sinha, Ashish; Dass, … - In: Journal of business research : JBR 135 (2021), pp. 295-303
Persistent link: https://www.econbiz.de/10012647871
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Re-examining market structures : resource-advantage theory and the market offering ecosystem perspective
Arnett, Dennis B.; Dass, Mayukh; Bhoumik, Kshitij - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 189-199
Persistent link: https://www.econbiz.de/10012497119
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The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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A theoretical model of the formation and dissolution of emerging market international marketing alliances
Pedada, Kiran; Arunachalam, S.; Dass, Mayukh - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
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An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah; Dass, Mayukh; Kumar, Piyush; Kim, Junghwan - In: The journal of consumer marketing 34 (2017) 3, pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
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Critic-buyer effects on valuation of ambiguously appraised products
Marin, Alejandra; Dass, Mayukh; Boal, Kimberly B. - In: Journal of business research : JBR 103 (2019), pp. 45-55
Persistent link: https://www.econbiz.de/10012104088