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Classroom 4.0 : understanding the new battleground

Kumar, Rohit Vishal - In: Innovation, technology, and market ecosystems : …, (pp. 265-281). 2020

Persistent link: https://www.econbiz.de/10012121347

Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters

Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018

Persistent link: https://www.econbiz.de/10011764699

A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602

Persistent link: https://www.econbiz.de/10011808348

Does social media facilitate admission to business schools : evidence from prospective students

Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023

Persistent link: https://www.econbiz.de/10014429385

Modeling consumer opinion using RIDIT and grey relational analysis

Kumar, Rohit Vishal; Bhattacharyya, Subhajit - In: Handbook of research on intelligent techniques and …, (pp. 185-201). 2017

Persistent link: https://www.econbiz.de/10014576414

Antecedents and consequences of trust : an e-tail branding perspective

Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730

Persistent link: https://www.econbiz.de/10011595575

Regulatory focus as a moderator of retail shopping behaviour

Das, Gopal - In: Journal of strategic marketing 24 (2016) 6, pp. 484-499

Persistent link: https://www.econbiz.de/10011571018

Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global Business Review 14 (2013) 3, pp. 471-486

The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India....

Persistent link: https://www.econbiz.de/10010773834

The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations

Das, Gopal; Roy, Rajat; Spence, Mark T. - In: Psychology & Marketing 37 (2020) 10, pp. 1420-1432

Persistent link: https://www.econbiz.de/10012273783

To earmark or not to earmark when gift‐giving : Gift‐givers' and gift‐recipients' diverging preferences for earmarked cash gifts

Givi, Julian; Das, Gopal - In: Psychology & Marketing 39 (2021) 2, pp. 420-428

Persistent link: https://www.econbiz.de/10012633214