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Desert sparrow optimization algorithm for the bicriteria flow shop scheduling problem with sequence-independent setup time

Sharma, Meenakshi; Sharma, Manisha; Sharma, Sameer - In: Operational research : an international journal 22 (2022) 4, pp. 4353-4396

Persistent link: https://www.econbiz.de/10013445556

Integrated stochastic bicriteria flow shop scheduling problem with preventive maintenance

Sharma, Meenakshi; Sharma, Manisha; Sharma, Sameer - In: International journal of process management and … 12 (2022) 6, pp. 744-784

Persistent link: https://www.econbiz.de/10013391088

Brand respect : conceptualization, scale development and validation

Jahanvi, Jahanvi; Sharma, Meenakshi - In: Journal of business research : JBR 132 (2021), pp. 115-123

Persistent link: https://www.econbiz.de/10012581569

Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability

Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142

Persistent link: https://www.econbiz.de/10012587289

Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations

Ray, Keshab; Sharma, Meenakshi - In: International journal of business and globalisation : IJBG 31 (2022) 2, pp. 170-197

Persistent link: https://www.econbiz.de/10013475404

COVID-19 turbulence and positive shifts in online purchasing by consumers : modeling the enablers using ISM-MICMAC analysis

Sharma, Meenakshi; Kumar, Rupesh; Chauhan, Pradeep - In: Journal of global operations and strategic sourcing 16 (2023) 2, pp. 282-310

Persistent link: https://www.econbiz.de/10014313319

Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic

Sharma, Meenakshi; Painuly, Pramod Kumar - In: Sustainable marketing, branding, and reputation …, (pp. 522-537). 2023

Persistent link: https://www.econbiz.de/10014414310

AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior

Sharma, Meenakshi; Shail, Hinika; Painuly, Pramod Kumar; … - In: Sustainable marketing, branding, and reputation …, (pp. 538-561). 2023

Persistent link: https://www.econbiz.de/10014414316

Understanding the effect of strategic business analytics on strategies for achieving competitive advantage : qualitative research on mobility and transportation sector

Bhisikar, Arvind; Sharma, Meenakshi; Nag, Rajiv - In: International journal of business process integration … 11 (2022) 2, pp. 149-164

Persistent link: https://www.econbiz.de/10014307569

Qualitative study of challenges and strategies of Indian IT organizations toward global branding

Ray, Keshab; Sharma, Meenakshi - In: Benchmarking: An International Journal 27 (2019) 2, pp. 708-731

Purpose: There is a lacuna in research work in terms of understanding how Indian IT organizations can become global brands. Benchmarking has not received much attention in marketing literature due to lack of benchmarking framework, and IT organizations are yet to make progress in benchmarking....

Persistent link: https://www.econbiz.de/10012184477