Similar Search Results

Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...

Persistent link: https://www.econbiz.de/10015056091

Social Media für KMU : Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten

Mack, Dagmar - 2016 - 1. Aufl. 2016

Dieses Buch zeigt kleinen und mittelständischen Unternehmen (KMU), wo der Mehrwert von Social-Media-Maßnahmen liegt … die Belange des KMU passender "Social-Media-Fit" gefunden. Zudem erfahren die Leser, wie Marketingmaßnahmen auf Facebook …

Persistent link: https://www.econbiz.de/10014018189

Network technology adoption by US biotechnology firms : a contextual approach of social media applications

Vidot-Delerue, Hélène; Cronje, Tom - In: International journal of innovation management 19 (2015) 5, pp. 1550047-1-20

Persistent link: https://www.econbiz.de/10011422412

Impact of social media on small businesses

Jones, Nory; Borgman, Richard; Ulusoy, Ebru - In: Journal of small business and enterprise development 22 (2015) 4, pp. 611-632

Persistent link: https://www.econbiz.de/10011434661

The usage of digital marketing channels in SMEs

Taiminen, Heini Maarit; Karjalouto, Heikki - In: Journal of small business and enterprise development 22 (2015) 4, pp. 633-651

Persistent link: https://www.econbiz.de/10011434860

Near, far, and online : small business owners’ advice-seeking from peers

Kuhn, Kristine M.; Galloway, Tera; Collins-Williams, Maureen - In: Journal of small business and enterprise development 23 (2016) 1, pp. 189-206

Persistent link: https://www.econbiz.de/10011439695

Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran

Mohajerani, Ali; Baptista, João; Nandhakumar, Joe - In: Technological forecasting & social change : an … 95 (2015), pp. 16-31

Persistent link: https://www.econbiz.de/10011474508

Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia

Suryani, Tatik; Fauzi, Abu Amar; Nurhadi, Mochamad - In: Gadjah Mada international journal of business 23 (2021) 3, pp. 314-340

Persistent link: https://www.econbiz.de/10012872399

Instagram marketing : understanding the adoption factors for small and medium enterprises

Zuraini Harun; Farzana Parveen - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 527-549

Persistent link: https://www.econbiz.de/10012670718

Digital marketing strategies in the Italian wine sector

Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390

Persistent link: https://www.econbiz.de/10012510689

1
2
3
4
5
6
7
8
9
10
Next
Last