This article develops and tests a segmentation scheme for the U.S. Hispanic market based on the extent and nature of acculturation. Acculturation is conceptualized as driven by language preferences and two dimensions of cultural identification, Hispanic and American. Structural equation modeling...

The purpose of this paper is to discuss some recent developments in trade‐off analysis which may provide distribution managers some guidance in (1) evaluating the physical distribution service (PDS) mix, (2) setting service levels, and (3) determining which elements of the mix warrant the...