Purpose – This research aims to investigate cooperative strategies within the Chilean wine cluster, in particular the factors that influence the development of inter‐firm marketing cooperation. Design/methodology/approach – A 2011 census of the Chilean wine cluster was undertaken. A 30 per...

Purpose – Companies operating on the internet need appropriate metrics to make strategic marketing decisions. This paper applies established qualitative research methods to the online environment to evaluate how web managers generate and incorporate web metrics to inform strategic marketing...

Compares business use of the Internet (Net) and World Wide Web (Web) across Australia, New Zealand and the UK. The reported inter‐country comparison involves studies conducted by the authors in a similar timeframe and using similar methodologies. Finds both similarities and differences across...

Presents the viewpoints of both students of marketing and employers of these students, in an attempt to ascertain if we, as educators, are satisfying the needs of both sets of customers, namely the students studying for a sound practical business degree, and the employers requiring students with...

Examines the concept of adapting industry models to higher education, with specific reference to the idea of an educational supply chain, in which employers, students, university staff, schools and colleges work in collaboration to ensure that the needs of all are satisfied. The empirical...