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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

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Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

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Introducing branded communities in sport for building strong brand relations in social media

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Influences of place attachment and social media affordances on online brand community continuance

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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust

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An exploration of online brand community (OBC) engagement and customer's intention to purchase

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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers

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