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Marketing intelligence & planning

Bingley : Emerald; anfangs: Bradford : MCB Univ. Press - 1.1983 -

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Developments in B to B and B to C marketing and sales automation systems

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Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions

Kelly, Simon - 2017

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …