Similar Search Results

Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?

Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391

Persistent link: https://www.econbiz.de/10015064709

Marketing luxury goods online

Kluge, Philipp Nikolaus - 2016

Persistent link: https://www.econbiz.de/10011512919

Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh

Islam, Mohammad Mominul; Hasan, Mostofa Mahmud; Abu … - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 26-54

Persistent link: https://www.econbiz.de/10015066815

Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia

Gigauri, Iza; Djakeli, Kakhaber - In: International journal of sustainable economies … 10 (2021) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10012799934

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a...

Persistent link: https://www.econbiz.de/10013270846

Promotional alternate reality games : more than "just" marketing

Janes, Stephanie - In: Arts and the market 5 (2015) 2, pp. 183-196

Persistent link: https://www.econbiz.de/10011439897

Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011529157

Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects

Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743

Persistent link: https://www.econbiz.de/10011547760

Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys

Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203

Persistent link: https://www.econbiz.de/10011505019

Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram

Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145

Persistent link: https://www.econbiz.de/10011475564

1
2
3
4
5
6
7
8
9
10
Next
Last