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El marketing digital en la rea...
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KMU
9,744
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9,744
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5,671
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5,671
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3,241
Social web
3,241
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2,703
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2,690
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1,310
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1,183
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1,077
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1,072
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1,063
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1,063
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1,063
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1,057
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1,056
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1,053
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1,052
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1,049
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1,048
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1,012
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1,004
Advertising effects
984
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984
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917
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914
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903
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Vrontis, Demetris
35
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27
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26
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25
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24
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24
Ratten, Vanessa
24
Bilgin, Mehmet Huseyin
23
Danis, Hakan
23
Kreutzer, Ralf T.
23
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22
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22
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22
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21
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19
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19
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18
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18
Noor Hazlina Ahmad
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17
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17
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17
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17
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17
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16
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15
Del Giudice, Manlio
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Ferreira, João J. M.
15
Rana, Nripendra P.
15
Saridakis, George
15
Thurasamy Ramayah
15
Zahoor, Nadia
15
Öhman, Peter
15
Bruhn, Miriam
14
Dey, Prasanta Kumar
14
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14
Doordarshi Singh
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Etemad, Hamid
14
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Springer-Verlag GmbH
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International Finance Corporation
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Springer Gabler <Firma>
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Weltbank
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European Union
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Journal of retailing and consumer services
180
Springer eBook Collection
172
Industrial marketing management : the international journal for industrial and high-tech firms
126
International journal of advertising : the review of marketing communications
112
International journal of internet marketing and advertising : IJIMA
112
International journal of hospitality management
110
Small business economics : an international journal
110
International journal of entrepreneurship and small business : IJESB
104
World Bank E-Library Archive
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
90
Tourism management : research, policies, practice
87
Journal of marketing communications
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Small business economics : an entrepreneurship journal
78
Finance research letters
77
Journal of promotion management : innovations in planning and applied research
76
International journal of innovation management
74
Journal of small business and enterprise development
72
International business review : the official journal of the European International Business Academy
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Journal of small business and entrepreneurship : JSBE
65
Discussion papers / CEPR
63
International journal of production economics
63
Journal of internet commerce
63
Applied economics
62
International entrepreneurship and management journal
61
Information systems research : ISR
60
The journal of business & industrial marketing
60
International journal of business and globalisation : IJBG
57
Electronic commerce research
56
Global business review
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
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53
Strategic Direction
52
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51
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1
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
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2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
4
Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach
Xie, Karen L.
;
So, Kevim Kam Fung
;
Wang, Wei
- In:
International journal of hospitality management
62
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011702700
Saved in:
5
The impact of online financial disclosure and donations in nonprofits
Blouin, Marie C.
;
Lee, Roderick L.
;
Erickson, G. Scott
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 251-266
Persistent link: https://www.econbiz.de/10011917350
Saved in:
6
Digital customer experience : an emerging theme in customer service excellence
Grønholdt, Lars
- In:
Key challenges and opportunities for quality, …
,
(pp. 143-152)
.
2021
Persistent link: https://www.econbiz.de/10012506167
Saved in:
7
Impact of user-generated internet content on hospital reputational dynamics
Ivanov, Anton
;
Sharman, Raj
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1277-1300
Persistent link: https://www.econbiz.de/10011975723
Saved in:
8
Digital marketing strategies in the Italian wine sector
Finotto, Vladi
;
Mauracher, Christine
- In:
International journal of globalisation and small …
11
(
2020
)
4
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
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9
Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir
;
Tantawi, Passent
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 251-268)
.
2022
Persistent link: https://www.econbiz.de/10013174337
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10
Digitalization strategies for
SMEs
: a cost vs. skill approach for website development
Louw, Candice
;
Nieuwenhuizen, Cecile
- In:
African journal of science, technology, innovation and …
12
(
2020
)
2
,
pp. 195-202
Persistent link: https://www.econbiz.de/10012255775
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