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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
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A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research
Gao, Yixing; Mattila, Anna S.; Lee, Seoki - In: International journal of hospitality management 54 (2016), pp. 107-115
Persistent link: https://www.econbiz.de/10011474057
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Driving forces of repurchasing social enterprise products
Wu, Hsueh Ling; Chen, Tser-yieth; Chen, Bo Heng - In: The journal of business & industrial marketing 37 (2022) 2, pp. 447-460
Persistent link: https://www.econbiz.de/10012798434
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CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali; Tofighi, Maryam - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
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Consumer perceptions of CSR priorities : a cross-national comparison between South Korea and the U.S.
Choi, Woo Jin; Kang, Jiyun - In: Journal of international trade & commerce 17 (2021) 1, pp. 173-179
Persistent link: https://www.econbiz.de/10013189566
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The added value of corporate social responsibility : some insights from a research in Uruguay
Vázquez, José Luis; Lanero, Ana; Licandro, Oscar - In: International review on public and non-profit marketing 10 (2013) 3, pp. 187-200
Persistent link: https://www.econbiz.de/10010193220
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Consumer resilience and consumer attitude towards traumatic events
Rew, Dongjun; Minor, Michael - In: Journal of customer behaviour 17 (2018) 4, pp. 319-334
Persistent link: https://www.econbiz.de/10012050911
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Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa; Panda, Rajesh - In: Journal of customer behaviour 19 (2020) 1, pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291