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1
Learning satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert
;
La Rocca, Antonella
;
Snehota, Ivan
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011537315
Saved in:
2
Gamification, motivation, and engagement at work : a qualitative multiple case study
Miri, Daniel Hank
;
Macke, Janaina
- In:
European business review
34
(
2022
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10013164666
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
A video
game
to supplement a hybrid principles of microeconomics course
Ng, Chen Feng
- In:
The journal of economic education : JEE
50
(
2019
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012198800
Saved in:
5
League of Legends or World of Warcraft? : the effect of political ideology on consumers
game
choice
Ho, Cony M.
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 257-266
Persistent link: https://www.econbiz.de/10013398144
Saved in:
6
Live-streaming selling modes on a retail platform
Zhang, Wen
;
Yu, Lili
;
Wang, Zhenzhen
- In:
Transportation research / E : an international journal
173
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014302120
Saved in:
7
An analysis of operating strategy for a video live streaming platform : advertisement, advertorial, and donation
Jhang-Li, Jhih-Hua
;
Liou, Jyh-Hwa
- In:
Information technology and management
25
(
2024
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10014501048
Saved in:
8
Characteristics and roles of streamers in e-commerce live streaming
Zhang, Shengliang
;
Huang, Chaoying
;
Li, Xiaodong
;
Ren, Ai
- In:
The service industries journal
42
(
2022
)
13/14
,
pp. 1001-1029
Persistent link: https://www.econbiz.de/10013362166
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9
To buy or not to buy? : the impulse buying dilemma in livestream shopping
Miranda, Sandra
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 989-1005
Persistent link: https://www.econbiz.de/10014530871
Saved in:
10
CEO vs. celebrity : the effect of
streamer
types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
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