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Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí; Roca, David - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
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Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
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Creativity identity in Colombia : the advertising creatives' perspective
Roca, David; Wilson, Bradley; Barrios, Andres; … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
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How does femvertising work in a patriarchal context? : an unwavering consumer perspective
Amir, Aleena; Roca, David; Sadaf, Lubaba; Obaid, Asfia - In: Corporate communications : an international journal 29 (2024) 2, pp. 170-186
Persistent link: https://www.econbiz.de/10014494113
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Content analysis of the level of hegemonic masculine traits in Ghanaian alcohol advertisements
Bonsu-Owu, Henry Kojo; Roca, David - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 113-120). 2024
Persistent link: https://www.econbiz.de/10015064312