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1
How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har
;
Goh Yen Nee
;
Shaizatulaqma Kamalul Ariffin
; …
- In:
International journal of sustainable strategic management
7
(
2019
)
1/2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
Saved in:
2
Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
Saved in:
3
Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer
;
Gupta, Amit
;
Gaur, Vidhu
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
Saved in:
4
Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat
;
Amiruddin Ahamat
;
Nizam, Nurul Zarirah
- In:
International journal of business competition and …
7
(
2020
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
Saved in:
5
Investigation of green marketing practices of UAE hypermarkets
Joghee, Shanmugan
;
Dubey, Anil Roy
;
Singh, Sonia
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 367-381
Persistent link: https://www.econbiz.de/10012797772
Saved in:
6
Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung
;
Juo, Wei-Jr
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
Saved in:
7
Influence of green showcasing practices on firm performance and mediating role of brand reputation
Kumar, Ashok
;
Tomar, Mukesh Singh
;
Bharti, Bhoopendra
; …
- In:
International journal of technoentrepreneurship : IJTE
5
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015066495
Saved in:
8
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
9
Analysing the impact of green marketing mix on consumer purchase intention
Kaur, Ravinder
;
Mishra, Suyash
;
Yadav, Shivani
;
Shaw, Tanya
- In:
International journal of Indian culture and business …
25
(
2022
)
3
,
pp. 403-425
Persistent link: https://www.econbiz.de/10013255922
Saved in:
10
Green marketing practices and issues : a comparative study of selected firms in Indonesia and Philippines
Agustini, Maria Yosephine Dwi Hayu
;
Baloran, Anna
; …
- In:
Journal of Asia Pacific business
22
(
2021
)
3
,
pp. 164-181
Persistent link: https://www.econbiz.de/10012649653
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