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Exploring the effectiveness of pursuing competing technologies in parallel projects during predevelopment

Bommel, Ties van; Nijssen, E. J.; Mahieu, Ronald J. - In: International journal of technology management : IJTM 81 (2019) 3/4, pp. 166-190

Persistent link: https://www.econbiz.de/10012209955

Entrepreneurial marketing : how to develop customer demand

Nijssen, E. J. - 2022 - Third edition

Using marketing to create a new business with radically new ideas -- Identifying an application and market -- Identifying the market: segmentation and positioning to maximise the value of the product application -- Adoption, diffusion, and understanding lead customers -- Important competitive...

Persistent link: https://www.econbiz.de/10012498605

Effective configurations of value creation and capture capabilities : extending Treacy and Wiersema's value disciplines

Zacharias, Nicolas A.; Nijssen, E. J.; Stock-Homburg, Ruth - In: Journal of business research : JBR 69 (2016) 10, pp. 4121-4131

Persistent link: https://www.econbiz.de/10011553937

The impact of digital transformation on salespeople : an empirical investigation using the JD-R model

Guenzi, Paolo; Nijssen, E. J. - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 130-149

Persistent link: https://www.econbiz.de/10012584523

Reducing food waste through digital platforms : a quantification of cross-side network effects

Mullick, Shantanu; Raassens, Néomie; Haans, Hans; … - In: Industrial marketing management : the international … 93 (2021), pp. 533-544

Persistent link: https://www.econbiz.de/10012501961

Studying the antecedents and outcome of social media use by salespeople using a MOA framework

Guenzi, Paolo; Nijssen, E. J. - In: Industrial marketing management : the international … 90 (2020), pp. 346-359

Persistent link: https://www.econbiz.de/10012322086

How important is alignment of social media use and R&D-marketing cooperation for innovation success?

Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012257529

Innovation in the frontline : exploring the relationship between role conflict, ideas for improvement, and employee service performance

Schepers, Jeroen J. L.; Nijssen, E. J.; Heijden, Gielis … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 797-817

Persistent link: https://www.econbiz.de/10011634067

Why did they do it? : how customers’ self-service technology introduction attributions affect the customer-provider relationship

Nijssen, E. J.; Schepers, Jeroen J. L.; Belanche, Daniel - In: Journal of service management 27 (2016) 3, pp. 276-298

Persistent link: https://www.econbiz.de/10011583413

Alternative mechanisms guiding salespersons' ambidextrous product selling

Borgh, Michel van der; Jong, Ad de; Nijssen, E. J. - In: British journal of management : BJM 28 (2017) 2, pp. 331-353

Persistent link: https://www.econbiz.de/10011684401