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Mock meat in the butchery : nudging consumers toward meat substitutes

Vandenbroele, Jolien; Slabbinck, Hendrik; Van … - In: Organizational behavior and human decision processes : … 163 (2021), pp. 105-116

Persistent link: https://www.econbiz.de/10012545456

Consumers believe that products work better for others

Polman, Evan; Ziano, Ignazio; Wu, Kaiyang; Van … - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 132-153

Persistent link: https://www.econbiz.de/10013253559

If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value

Vandenbroele, Jolien; Van Kerckhove, Anneleen; Geuens, … - In: Journal of business research : JBR 120 (2020), pp. 586-598

Persistent link: https://www.econbiz.de/10012417168

Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption

Roose, Gudrun; Van Kerckhove, Anneleen; Huyghe, Elke - In: Journal of business research : JBR 75 (2017), pp. 210-220

Persistent link: https://www.econbiz.de/10011699853

Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases

Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 61-74

Persistent link: https://www.econbiz.de/10011650423

Why are you swiping right? : the impact of product orientation on swiping responses

Van Kerckhove, Anneleen; Pandelaere, Mario - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 633-647

Persistent link: https://www.econbiz.de/10011929691

Look at that body! : how anthropomorphic package shapes systematically appeal to consumers

De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 698-717

Persistent link: https://www.econbiz.de/10012492565

Products in disguise : communicating product benefits with surface mimicry

Van Kerckhove, Anneleen; De Bondt, Caroline; Geuens, Maggie - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 838-860

Persistent link: https://www.econbiz.de/10013542028

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304087

A Motivational Account of the Question-Behavior Effect

Kerckhove, Anneleen Van; Geuens, Maggie; Vermeir, Iris - In: Journal of Consumer Research 39 (2012) 1, pp. 111-111

To explain the question-behavior effect, that is, the effect of answering an intention question on subsequent behavior, this article takes on a motivational perspective and proposes that answering an intention question automatically activates an intention. The activation of this motivational...

Persistent link: https://www.econbiz.de/10010550251