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Analyzing the effect of one-stop shopping on purchase intention in e-commerce
Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014311596
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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers
Nacif, Roberta C. - 2003 - Gabler Edition Wissenschaft
Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a...
Persistent link: https://www.econbiz.de/10013519515
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The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung; Welty Peachey, Jon - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
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Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270
Persistent link: https://www.econbiz.de/10011708563