Sullivan, Pauline; Savitt, Ronald; Zheng, Yi; Cui, Yanli - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 363-380
Traditional competition across apparel store types reflects the dynamics of market positioning in practice. Previous … research found that apparel related purchases accounted for over half of the money rural consumers spent out of town. Research … on apparel shopping intentions according to store types helps identify to what extent different retail formats compete …