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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
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The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 26 (2018) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat; Plewa, Carolin; Ho, Joanne - In: Australasian marketing journal 24 (2016) 1, pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
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Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of Business Research 66 (2013) 3, pp. 306-313
Managing Consumer-to-Consumer Interaction (CCI) is an essential task for service providers since the presence of other consumers within the same service setting may spoil or enhance one's service experience. CCI management becomes even more critical in multicultural societies as it implies the...
Persistent link: https://www.econbiz.de/10010608404
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Analyzing informal value transfer networks through the lens of social exchanges
Sharif, Khurram; Farooqi, Nauman; Kassim, Norizan; … - In: Society and business review 17 (2022) 3, pp. 394-420
Persistent link: https://www.econbiz.de/10013363076
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Ways to Promoting Rural, Cultural and Gastronomical Tourism in Mărginimea Sibiului
Virgil Nicula.; Spânu, Simona - In: International Journal of Sustainable Economies … 5 (2016) 4, pp. 39-46
In 2009, the touristic potential of Marginimea Sibiului is recognised both nationally and internationally for its unique ethnographic, cultural, architectural and historical heritage and it has also won the Golden Apple Award of World Federation of Travel Journalists and Writers. In 2015, this...
Persistent link: https://www.econbiz.de/10012047642