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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad; Bhat, Mushtaq Ahmad - In: Journal of relationship marketing : innovations and … 23 (2024) 3, pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
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Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand
Thun Chaitorn; Saqib, Shahab E. - In: International journal of value chain management : IJVCM 13 (2022) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10013353228
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Kamm, Michael Reiner; Kucklick, Jan-Peter; Schneider, … - In: Information systems management 38 (2021) 4, pp. 270-286
Persistent link: https://www.econbiz.de/10012650486
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Reorganising hospitals to implement a patient-centered model of care : effects on clinical practice and professional relationships in the Italian NHS
Liberati, Elisa Giulia; Görli, Mara; Scaratti, Giuseppe - In: Journal of health organization and management 29 (2015) 7, pp. 848-873
Persistent link: https://www.econbiz.de/10011449591
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Reorganising hospitals to implement a patient-centered model of care
Liberati, Elisa Giulia; Gorli, Mara; Scaratti, Giuseppe - In: Journal of Health Organization and Management 29 (2015) 7, pp. 848-873
hospitals affects the pre-existent configuration of clinical work and interacts with established intra … exploratory interview study with senior managers of eight Italian hospitals implementing the PCM, and an in-depth case study that …
Persistent link: https://www.econbiz.de/10014872672
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Improving hospital care: are learning organizations the answer?
Soklaridis, Sophie - In: Journal of Health Organization and Management 28 (2014) 6, pp. 830-838
concept has been applied to hospitals and other health care institutions, but it is not known to what extent this concept has … been linked to hospitals and with what outcomes. To bridge this gap, the question of whether learning organizations are the … answer to improving hospital care needs to be considered. Hospitals are knowledge-intensive organizations in that there is a …
Persistent link: https://www.econbiz.de/10014872827
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Health Care and the Demand for Quality
Sloan, David S.G. - In: International Journal of Quality & Reliability Management 9 (1992) 3
Developed countries are demanding more quality assurance activities from their health care sectors. Briefly reviews the history of quality assurance in the health care sector and the reasons for the renewed demand for quality assurance. Discusses recent developments in New Zealand and the United...
Persistent link: https://www.econbiz.de/10014801398