interested in marketing their products or services to these countries. One practical way to present this information in software …

Looks at how neural network technology can be used to learn marketing data patterns and help build up marketing … decision support systems. Marketing abounds with potential applications for this method. Provides analysis and some …

this end, a marketing information system (MKIS) can be used as a powerful tool for translating raw data into useful …

Analyses traditional management marketing information systems (MkIS) as well as the more operational day‐to‐day sales … and marketing process‐oriented MkIS, by the type of use and organizational position of users. Presents a framework … relating MkIS to other organizational IS, based on marketing management processes which facilitate the search for ew …

There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of … potential for reconfiguring marketing in the organization. Addresses the manner in which IT has affected and may significantly … affect marketing by references to an empirical study of the existing and projected impact of IT on marketing activities, as …

Examines the value of expert systems in marketing organizations through a national mail survey of 117 marketing … executives. All the examined respondents reported the successful use of expert systems in their organizations. The results …

Strategic marketing planning is a complex task which involves many expert judgements. Expert systems would have a … tremendous impact in this field, but the development of marketing expert systems has proven to be difficult. Describes a hybrid … expert system, HYMS, for strategic marketing planning. HYMS aims to provide a structured marketing planning process, guide a …