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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad - In: Journal of advances in management research : JAMR 12 (2015) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of product & brand management 26 (2017) 2, pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
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The CEO branding mix
Fetscherin, Marc - In: Journal of business strategy 36 (2015) 6, pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
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Purpose vs mission vs vision : persuasive appeals and components in corporate statements
Fitzsimmons, Alexis Bajalia; Qin, Yufan Sunny; Heffron, … - In: Journal of communication management 26 (2022) 2, pp. 207-219
Persistent link: https://www.econbiz.de/10013384810
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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb; Pascaru, Olga; Priporas, Constantinos … - In: European business review 35 (2023) 4, pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
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Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529