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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
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Marketing in turbulent times and Marketing : the challenges and the opportunities
Mazze, Edward M. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000049030
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A strategic approach to business marketing
Spekman, Robert E. (contributor);  … - 1985
Persistent link: https://www.econbiz.de/10000697570
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Marketing communications : theory and research
Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985
Persistent link: https://www.econbiz.de/10000710974
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.);  … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017
Persistent link: https://www.econbiz.de/10011809219
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1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914