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Marketing Handbook
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Marketing
96
Marketing management
58
Marketingmanagement
58
Marktforschung
49
Marketingtheorie
40
Marketing theory
36
Consumer behaviour
31
Konsumentenverhalten
31
Market research
29
USA
28
United States
25
Absatz
22
Theorie
19
Theory
19
Vereinigte Staaten
17
Kongress
14
Verkauf
13
Selling
12
Beziehungsmarketing
10
Relationship marketing
10
Internet marketing
9
Online-Marketing
9
Werbung
9
Internationales Marketing
8
Social Web
8
Social web
8
Welt
8
World
8
International marketing
7
Digitalisierung
6
Digitization
6
Knowledge management
6
Verbraucher
6
Wissensmanagement
6
Advertising
5
Artificial intelligence
5
Corporate Social Responsibility
5
Corporate social responsibility
5
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5
Künstliche Intelligenz
5
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Book / Working Paper
149
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90
Collection of articles of several authors
42
Sammelwerk
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Conference proceedings
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Graue Literatur
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Non-commercial literature
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English
151
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Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Epp, Amber M.
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Lisjak, Monika
3
Mallapragada, Girish
3
Packard, Grand
3
Umashankar, Nita
3
Alderson, Wroe
2
Andreasen, Alan R.
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Evans, Kenneth R.
2
Gelb, Betsy D.
2
George, William R.
2
Houston, Michael J.
2
Jaworski, Bernard J.
2
LeClair, Debbie Thorne
2
Schewe, Charles D.
2
Shimp, Terence A.
2
Adler, Lee
1
Allen, Chris T.
1
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1
Alvarez Mourey, James
1
Anderson, Paul F.
1
Arnold, Todd J.
1
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1
Balazs, Anne L.
1
Bass, Frank M.
1
Bearden, William O.
1
Belk, Russell W.
1
Bellenger, Danny N.
1
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1
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American Marketing Association
National Bureau of Economic Research
3,657
USA / General Accounting Office
717
Agricultural and Applied Economics Association - AAEA
551
USA / Bureau of the Census
505
IGI Global
371
OECD
270
Springer Fachmedien Wiesbaden
246
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Brookings Institution
204
USA / Economic Research Service
192
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
USA / Congress / Joint Economic Committee
176
American Enterprise Institute for Public Policy Research
170
USA / Congress / Senate / Committee on Finance
170
Federal Reserve Bank of St. Louis
167
Edward Elgar Publishing
165
World Trade Organization
161
Department of Agribusiness and Applied Economics, North Dakota State University
153
USA / Government Accountability Office
150
International Association of Agricultural Economists - IAAE
145
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
145
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
138
American Council of Voluntary Agencies for Foreign Service
123
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
USA / Bureau of Labor Statistics
122
Economic Research Service, Department of Agriculture
117
USA / Congress / Budget Office
115
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
115
USA / Congress / House of Representatives / Committee on Ways and Means
113
International Labour Organization (ILO), United Nations
109
USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs
105
Russell Sage Foundation
103
USA
99
African Association of Agricultural Economists - AAAE
98
Federal Reserve Bank of San Francisco
98
Forschungsinstitut zur Zukunft der Arbeit
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
95
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Series / American Marketing Association
23
Marketing theory and applications
13
Proceedings series / American Marketing Association
11
AMA educators' proceedings
8
AMA proceedings series
3
Combined proceedings (Spring Conference + Fall Conference)
3
Educators' conference proceedings
2
Educators' proceedings
2
Fall conference / Proceedings
2
Journal of marketing
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the Winter Conference of the American Marketing Association
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
AMA reprint series
1
Business proceedings / American Marketing Association
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
June Conference proceedings / American Marketing Association
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings of the ... National Conference of the American Marketing Association
1
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ECONIS (ZBW)
139
USB Cologne (EcoSocSci)
27
OLC EcoSci
3
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"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
2
"
Marketing
theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
3
"
Marketing
theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
4
"
Marketing
theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
5
Marketing
theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
6
Marketing
and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
7
Engaging customers : AMA Winter
Marketing
Educators' Conference 2014 ; Orlando, Florida,
USA
, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
8
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
9
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts,
USA
, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
10
Marketing
mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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