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Marketing
96
Marketing management
58
Marketingmanagement
58
Marktforschung
49
Marketingtheorie
34
Consumer behaviour
31
Konsumentenverhalten
31
Marketing theory
30
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29
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28
United States
25
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22
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19
Theory
19
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17
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15
Internationales Marketing
13
Verkauf
13
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12
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Internet marketing
9
Online-Marketing
9
Werbung
9
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6
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Verbraucher
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Wissensmanagement
6
Advertising
5
Artificial intelligence
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Corporate Social Responsibility
5
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5
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85
Collection of articles of several authors
37
Sammelwerk
37
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Graue Literatur
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Non-commercial literature
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English
149
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Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Epp, Amber M.
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Lisjak, Monika
3
Mallapragada, Girish
3
Packard, Grand
3
Umashankar, Nita
3
Alderson, Wroe
2
Andreasen, Alan R.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Evans, Kenneth R.
2
Gelb, Betsy D.
2
George, William R.
2
Houston, Michael J.
2
Jaworski, Bernard J.
2
LeClair, Debbie Thorne
2
Schewe, Charles D.
2
Shimp, Terence A.
2
Adler, Lee
1
Allen, Chris T.
1
Allvine, Fred C.
1
Alvarez Mourey, James
1
Anderson, Paul F.
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Bass, Frank M.
1
Bearden, William O.
1
Belk, Russell W.
1
Bellenger, Danny N.
1
Bennett, Peter D.
1
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Institution
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American Marketing Association
National Bureau of Economic Research
3,829
USA / General Accounting Office
717
USA / Bureau of the Census
505
Springer Fachmedien Wiesbaden
477
IGI Global
415
OECD
319
Edward Elgar Publishing
217
Brookings Institution
204
USA / Economic Research Service
192
World Trade Organization
184
USA / Congress / Joint Economic Committee
176
American Enterprise Institute for Public Policy Research
170
USA / Congress / Senate / Committee on Finance
170
Federal Reserve Bank of St. Louis
167
USA / Government Accountability Office
150
American Council of Voluntary Agencies for Foreign Service
123
USA / Bureau of Labor Statistics
122
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
121
USA / Congress / Budget Office
115
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
115
USA / Congress / House of Representatives / Committee on Ways and Means
113
World Bank
109
Russell Sage Foundation
106
USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs
105
USA
99
Federal Reserve Bank of San Francisco
98
International Labour Organization (ILO), United Nations
98
Forschungsinstitut zur Zukunft der Arbeit
97
International Monetary Fund
93
USA / Congress / House of Representatives / Committee on Ways and Means / Committee on Ways and Means / Subcommittee on Trade
90
European Society for Opinion and Marketing Research
88
USA / Office of Technology Assessment
85
Federal Reserve Bank of New York
84
Technical Assistance Information Cleaning House
84
Verlag Dr. Kovač
84
USA / Congress / House of Representatives
82
Federal Reserve Bank of Chicago
79
USA / Congress / Senate / Committee on Foreign Relations
78
United States / Congress / Joint Economic Committee
77
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Published in...
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Series / American Marketing Association
23
Marketing theory and applications
13
Proceedings series / American Marketing Association
11
AMA educators' proceedings
6
AMA proceedings series
3
Combined proceedings (Spring Conference + Fall Conference)
3
Educators' conference proceedings
2
Educators' proceedings
2
Fall conference / Proceedings
2
Journal of marketing
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the Winter Conference of the American Marketing Association
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
AMA reprint series
1
Business proceedings / American Marketing Association
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
June Conference proceedings / American Marketing Association
1
Marketing Research Technique Series, American Marketing Association
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings of the ... National Conference of the American Marketing Association
1
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Source
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ECONIS (ZBW)
137
USB Cologne (EcoSocSci)
28
OLC EcoSci
4
Showing
1
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10
of
169
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1
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
2
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
3
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
4
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California,
USA
, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
8
Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10001479335
Saved in:
9
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
10
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
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