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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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Minorities and marketing : research challenges
Andreasen, Alan R. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000548134
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Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10001420075
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Attitude research on the rocks
Adler, Lee (contributor); Crepsi, Irving (contributor) - 1968
Persistent link: https://www.econbiz.de/10003076531
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The effect of information on consumer and market behavior
Mitchell, Andrew A. (ed.) - 1978
Persistent link: https://www.econbiz.de/10013541308
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Journal of marketing
American Marketing Association - Thousand Oaks, CA : Sage Publishing; früher: Chicago, Ill.; … - 1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
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Journal of marketing research : JMR
American Marketing Association - 1964-: Thousand Oaks, CA : SAGE Publishing; 1964-2018: … - 1.1964 -
Persistent link: https://www.econbiz.de/10000356868
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.);  … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017
Persistent link: https://www.econbiz.de/10011809219